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Categories: Press Release | News | Security | All
February 12, 2018 • 
  • News

Perfect Cents Savings® Enrollment, Savings Totals Reach New Heights

More than 70,000 enrolled members saved $8.75 million in 2017 alone

In 2009 – in the depths of the financial downturn – SAFE Credit Union introduced Perfect Cents Savings®, an innovative product to help savings-conscience members effortlessly bulk up their deposit totals. The program was immediately successful, with approximately 13,500 members enrolling in the first year, saving a combined total of just over $1 million.

Today, SAFE is proudly celebrating that more than 70,000 SAFE members are enrolled in Perfect Cents Savings – and their combined 2017 savings total is an unprecedented $8.75 million. The overarching program savings total, from inception through 2017, is more than $46 million.

According to Mary Vogan, assistant vice president of SAFE Deposit Services, the initial and continued success of the program is largely due to its simplicity.

"Perfect Cents Savings rounds up each SAFE Visa® debit card purchase to the next whole dollar," said Vogan. "The ‘change' from everyday purchases is automatically transferred from the member's checking account to their savings account. Fifty cents here, 23 cents there – it adds up quickly."

SAFE President and CEO David Roughton adds that the appeal of effortless and automatic savings is helping the program gain traction across all segmentations.

"Historically, our more seasoned members are the most savings-focused, but nearly 24 percent of 2017 enrollees are between the ages 20 and 29," Roughton said. "We're thrilled that Perfect Cents Savings is helping our younger members establish good saving habits that will serve them well, especially when it comes time to consider larger purchases like their next car or first home."

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