Events and Webinars

Psychology of Spending

Date and Time

Tuesday, July 14, 2026

11:00 a.m. - 11:45 a.m.
35-minute webinar followed
by a 10-minute Q&A session

Location

Webinar

Topics Covered

• Understanding the parts of the brain that influence our spending decisions

• How retailers use psychological methods to grab the attention of the consumer

• Tips on how to reprogram our shopping habits

Ever wonder why you choose a certain brand of toothpaste, or how you determine where to shop for groceries? Join SAFE’s Financial Education team as we dive into the psychology of spending to learn how advertising influences consumers and subconsciously shapes how we spend.

About The Speaker

Emilio Barrera

Community Development Specialist, SAFE Credit Union

Emilio is a seasoned professional with extensive experience in community engagement and financial education. Over the years, he has contributed to initiatives that strengthen relationships between organizations and the communities they serve. Emilio has worked in roles focused on outreach, program development, and financial wellness, helping individuals and families gain access to resources that support long-term success.

His background includes business development and community relations, where he has partnered with local nonprofits and civic groups to create impactful programs. Emilio is passionate about fostering collaboration and delivering meaningful solutions that promote financial empowerment and community growth.

Events