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August 5, 2022   •   News  

SAFE CU Promo Video Takes Top Award

Folsom, Calif. – (Aug. 5, 2022) – SAFE Credit Union’s promotional video featuring small business owners recently took home a 43rd annual Telly Award.

The “Rising Together” branding and advertising campaign earned a 2022 Silver Award for Sacramento-based advertising company un/common. The 2021 video campaign featured local business owners.

Restaurateur Rob Archie of Sacramento's Urban Roots Brewery & Smokehouse Restaurateur Rob Archie of Sacramento's Urban Roots Brewery & Smokehouse

The national Telly Awards honor excellence in video and television advertising across all screens. Un/common’s entry won the Silver Award in the general and local TV categories.

“We wanted to evolve our campaign to include our members – whom we are committed to treating as important individuals in our communities,” says SAFE Credit Union Vice President of Marketing Amber DiBernardo. “Un/common was able to achieve that goal and made it better than we could have imagined by incorporating personalities and passion.”

Un/common Partner and Creative Director Brantley Payne says the video reflects the authentic intentions of the credit union.

“With the video and campaign, SAFE was really making a stand to support small businesses and restaurants in the midst of the fallout from the onset of COVID-19,” Payne says. While un/common has received Telly Awards in the past, Payne says the more-coveted Silver Award, “tells me that the work really resonated and was seen as it was, a genuine reflection of SAFE’s commitment to the business owners.”

Brad Cecchi of East Sacramento's Canon Restaurant Brad Cecchi of East Sacramento's Canon Restaurant

SAFE's 2021 branding campaign also received a Diamond Award from the Credit Union National Association (CUNA) earlier this year. 

About SAFE

SAFE Credit Union has made members an integral part of its vision since 1940. Over the years the credit union has kept the focus on what really matters, putting members first, a formula that has seen SAFE grow into a leading financial institution in Northern California with $4.5 billion in assets and about 242,000 members. SAFE crafts every cutting-edge product and sterling service with members’ needs foremost in mind. In addition to banking services conveniently available through online, chat, mobile, or phone options, SAFE offers in-person services for members and small businesses at service centers across the Greater Sacramento region. SAFE is a not-for-profit, state-chartered credit union with membership open to businesses and individuals living or working in Sacramento, Placer, Yolo, El Dorado, Sutter, Butte, Nevada, Solano, San Joaquin, Contra Costa, Yuba, Amador, and Alameda counties. Insured by NCUA.


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