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March 29, 2022   •   News  

SAFE Recognized Nationally with Brand Awareness Award

Folsom, California (March 29, 2022) – SAFE Credit Union recently received a Diamond Award from the Credit Union National Association (CUNA) for its branding awareness campaign featuring five small Sacramento business owners and encouraging consumers to “shop local.”

“This national recognition demonstrates our relationship with our nearly 6,000 small-business owner members we directly serve in communities throughout the Sacramento region,” says Amber DiBernardo, vice president of Marketing and Communications. “I am especially proud of the creativity of our marketing and business banking teams who brought the stories of our area business owners and consumers to life.”

The Best in Category Award recognizes the campaign that included ads, social posts, television commercials and videos, as well as billboards. The business owners received increased visibility and residents were encouraged to contribute to the financial wellness of their communities by shopping locally.  

The business owners, also SAFE Credit Union members, are: Rob Archie, Urban Roots Brewery & Smokehouse; Cecil Rhodes, Nash & Proper; Brad Cecchi, chef at Canon; Faith McDaniels, Nubian Family Beauty Supply; and Mckaylee Mejia Bennett, Glink Studios.


You are spicing things up

You are being you


You are not just anyone

You are living unfiltered


The reenergized effort expanded SAFE’s “CreditYOUnion” advertising campaign to include the small-business owners/SAFE members who make a difference in their communities.

The branding campaign also boosted awareness about SAFE’s business banking services – inviting audiences to bank with a local credit union in the Greater Sacramento region. SAFE is one of a few credit unions in its service area to provide complete business banking and commercial lending services to small businesses.


About SAFE

SAFE Credit Union has made members an integral part of its vision since 1940. Over the years the credit union has kept the focus on what really matters, putting members first, a formula that has seen SAFE grow into a leading financial institution in Northern California with $4.4 billion in assets and about 245,000 members. SAFE crafts every cutting-edge product and sterling service with members’ needs foremost in mind. In addition to banking services conveniently available through online, chat, mobile, or phone options, SAFE offers in-person services for members and small businesses at service centers across the Greater Sacramento region. SAFE is a not-for-profit, state-chartered credit union with membership open to businesses and individuals living or working in Sacramento, Placer, Yolo, El Dorado, Sutter, Butte, Nevada, Solano, San Joaquin, Contra Costa, Yuba, Amador, and Alameda counties. Insured by NCUA.



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