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February 04, 2021 • 
  • News

SAFE Credit Union President and CEO Dave Roughton Appointed Sacramento Metro Chamber Board Chair

FOLSOM, Calif.  (Feb. 4, 2021) – SAFE Credit Union is pleased to announce President and CEO Dave Roughton accepted the role of Board Chair of the Sacramento Metropolitan Chamber of Commerce. As Chair, Roughton is responsible for guiding the chamber’s economic recovery plan and representing chamber members of the Sacramento Region.  

“It is a tremendous honor to serve as chair,” says Roughton, who has served on the chamber board for 10 years. “My focus will be to do what is necessary to help our region recover from the economic impacts caused by the pandemic and to provide continued support for Sacramento’s regional growth and prosperity through economic development.”

Roughton will also help oversee a regional effort to help businesses attract and retain a more engaged, diverse workforce through a new partnership between SAFE Credit Union and the Chamber. This initiative will provide new corporate culture indicators and survey tools—developed by Sacramento-based human resources company Emtrain—to businesses in the Greater Sacramento region. This initiative will foster diversity, equity, and inclusion in the region’s workforce.

Roughton also leads SAFE Credit Union’s partnership with the city of Sacramento through its 25-year investment in the nearly complete SAFE Credit Union Convention & Performing Arts District. This project is a part of the Sacramento’s downtown revitalization efforts.

“The SAFE Credit Union Convention & Performing Arts District will help bolster the Greater Sacramento regional economy by creating jobs and expanding business opportunities. When the District opens to the public, we believe this will be a major driver of tourism in Sacramento,” adds Roughton.

“We’re thrilled to officially install Dave Roughton CEO of SAFE Credit Union as the 2021 Board Chair,” says Amanda Blackwood, President and CEO of the Sacramento Metropolitan Chamber of Commerce. “A true professional guided by integrity, Dave is an empathic and open-minded leader with exceptional vision, a gifted problem-solver, and a champion to elevate young professionals further their careers. In his role as Board Chair, he will advance the Chamber and help pave a path for a successful future.”

Prior to joining SAFE in 1999, Roughton worked for Arthur Andersen LLP for more than seven years in its Business Consulting and Audit practices. Roughton serves on the California Credit Union League Board – a statewide advocacy organization focused on financial outcomes for consumers. He is the Treasurer and Board Director for Project Attain! – a regional organization focused on improving educational outcomes for working age adults. He serves as Board Director and Past Chairman of the Board for The First Tee of Greater Sacramento – the region’s most effective youth development program. Roughton earned his master’s degree from the University of California, Davis, Graduate School of Management, and a bachelor of science in Business Administration from the University of New Hampshire, Whittemore School of Business & Economics.

For more information or questions about SAFE President and CEO Dave Roughton, contact Micah Grant at [email protected] or (323) 868-9067.


About SAFE

SAFE Credit Union has made members an integral part of its vision since 1940. Over the years the credit union has kept the focus on what really matters, putting members first, a formula that has seen SAFE grow into a leading financial institution in Northern California with more than $3.7 billion in assets and about 240,000 members. SAFE crafts every product and service with members’ needs foremost in mind. In addition to banking services conveniently available through online, chat, mobile, or phone options, SAFE offers in-person care for members and small businesses at service centers across the Greater Sacramento region. SAFE is a not-for-profit, cooperative state-chartered credit union with membership open to businesses and individuals living or working in Sacramento, Placer, Yolo, El Dorado, Sutter, Butte, Nevada, Solano, San Joaquin, Contra Costa, Yuba, Amador, and Alameda counties. Insured by NCUA.

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