June 21, 2021 • 
  • News

SAFE Credit Union launches ad campaign featuring Sacramento-area businesses

FOLSOM, Calif. – (June 21, 2021) – As the Sacramento region emerges from the pandemic, SAFE Credit Union is helping lift area businesses in industries hit hard by recent economic impacts through a symbiotic ad campaign that celebrates small businesses’ fortitude and resilience.

The new campaign, launched today on broadcast and digital video services as well as on billboards in Sacramento, features the owners of five small businesses in Sacramento who are also SAFE Credit Union members: Rob Archie, Urban Roots Brewery & Smokehouse; Cecil Rhodes, Nash & Proper; Brad Cecchi, Canon; and Faith McDaniels, Nubian Family Beauty Supply. Also included in on the outdoor ad campaign is Mckaylee Mejia, Glink Studios.

“The idea behind this campaign was to celebrate SAFE members and focus on some of these businesses who have unique characteristics and celebrate them,” says Brantley Payne, partner and creative director at un/common, the Sacramento ad agency working with SAFE on the campaign. “We wanted to celebrate their ingenuity in finding ways to stay open during the pandemic, and to celebrate those things that helped them survive. We want to help lift these businesses up.”

SAFE Credit Union is one of the few credit unions in the Sacramento region that offers complete Business Banking services to small businesses. It is a leading SBA lender, and during the pandemic assisted nearly 500 businesses secure Paycheck Protection Program loans. SAFE also supported small businesses during the pandemic by being the inaugural corporate sponsor of a shop local campaign in mid-2020.

“Local businesses are essential for success of our communities,” says SAFE Credit Union President and CEO Dave Roughton. “Small businesses in particular are crucial because they employ the majority of people in our community. The job creation and economic development they drive are critical to the health and wellbeing of the communities we serve.”

The campaign is part of the evolution of the award-winning SAFE CreditYOUnion campaign launched in 2019 that puts the emphasis treating members as individuals as well as capturing the diversity of the Sacramento region. The campaign has featured SAFE employees, first-responders, and essential workers.


Links to videos:






Outdoor ad campaign images

SAFE Outdoor ad campaign images
SAFE Outdoor ad campaign images
SAFE Outdoor ad campaign images
SAFE Outdoor ad campaign images


For more information about the SAFE CreditYOUnion campaign, contact Carole Ferguson, senior communications manager at SAFE, at 916-836-6318 or [email protected]


About SAFE

SAFE Credit Union has made members an integral part of its vision since 1940. Over the years the credit union has kept the focus on what really matters, putting members first, a formula that has seen SAFE grow into a leading financial institution in Northern California with $4 billion in assets and about 247,000 members. SAFE crafts every cutting-edge product and sterling service with members’ needs foremost in mind. In addition to banking services conveniently available through online, chat, mobile, or phone options, SAFE offers in-person service for members and small businesses at service centers across the Greater Sacramento region. SAFE is a not-for-profit, state-chartered credit union with membership open to businesses and individuals living or working in Sacramento, Placer, Yolo, El Dorado, Sutter, Butte, Nevada, Solano, San Joaquin, Contra Costa, Yuba, Amador, and Alameda counties. Insured by NCUA. www.safecu.org

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