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Folsom, Calif. – (May 31, 2022) – SAFE Credit Union is pleased to announce that veteran marketing professional Allison Yee-Garcia has been named Senior Vice President, Marketing and Communications, joining SAFE Credit Union’s dynamic senior executive team. Yee-Garcia is a highly respected industry expert with an entrepreneurial mindset who is charged with leading SAFE’s marketing and communications campaigns.
SAFE Senior Vice President, Marketing and Communications Allison Yee-Garcia
“We’re thrilled to have Allison head up our marketing and communications efforts here at SAFE,” said Colleen Nerius, Executive Vice President, Chief Human Resources Officer. “Allison has a proven track record of driving results through innovative and creative marketing and communications campaigns and will help us continue to grow as a credit union and better serve our members.” A Sacramento native, Yee-Garcia brings over 17 years of marketing leadership experience in the Greater Sacramento market. Prior to joining SAFE, she served as Vice President and Head of Marketing for professional soccer club, Sacramento Republic FC where she focused on branding and revenue building strategy. She also served as VP of Marketing for the Sacramento Kings and is a former Director of Account Services for 3Fold, a local advertising agency. “This is an exciting time to join SAFE Credit Union,” said Yee-Garcia. “SAFE has such a great reputation in the Sacramento region and in the credit union industry, and I look forward to helping more people connect to SAFE to experience first-hand how it truly puts its members first.” For more information about Yee-Garcia or to schedule an interview, contact VP of Corporate Communications Micah Grant at [email protected] or 323-868-9067. About SAFE SAFE Credit Union has made members an integral part of its vision since 1940. Over the years the credit union has kept the focus on what really matters, putting members first, a formula that has seen SAFE grow into a leading financial institution in Northern California with more than $4.5 billion in assets and about 242,000 members. SAFE crafts every cutting-edge product and sterling service with members’ needs foremost in mind. In addition to banking services conveniently available through online, chat, mobile, or phone options, SAFE offers in-person care for members and small businesses at service centers across the Greater Sacramento region. SAFE is a not-for-profit, state-chartered credit union with membership open to businesses and individuals living or working in Sacramento, Placer, Yolo, El Dorado, Sutter, Butte, Nevada, Solano, San Joaquin, Contra Costa, Yuba, Amador, and Alameda counties. Insured by NCUA. www.safecu.org
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