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March 21, 2023   •   News   Press Release  

SAFE Financial Services Executive Receives Industry Innovation Award

Folsom, Calif. – (March 20, 2023) – SAFE Financial Services is celebrating its Vice President of Wealth Management for receiving a nationwide investment and insurance industry award.

LPL group photo LPL Vice President National Sales and Marketing Jack Myers, CMT, CFP®,
SAFE Financial Services Vice President, Wealth Management Larry Braley,
PROCU Board Chairperson Melisa D. Lindsay-Lipkins. CRPC®

Promoting Credit Union Investment & Insurance Programs (PROCU), made up of credit union and independent managers and insurers from across the country, has honored SAFE Financial Services’ Larry Braley with its top innovator award.

“Larry is the one who is always ahead of the curve,” says SAFE Financial Services Assistant Vice President David Simula. “It is not surprising he was recognized by the organization that connects hundreds of investment managers from banks, credit unions, and independent advisors as a key innovator and strategic thinker.”

The professional organization awarded Braley its annual 2022 Pete Snyder Innovation Award. Snyder, an industry leader, was noted for breaking new ground in the credit union investment and insurance industry during the 1980s.

“This was a surprise and is a testament to what we as a team have achieved,” says Braley, who adds he has always been a bit of a dreamer. “It’s fulfilling to know my work to provide exceptional experience and comprehensive strategies to the credit union members is being recognized by my colleagues in the industry.”

Braley, manages SAFE Financial Services which serves SAFE Credit Union members through the credit union’s partnership with LPL Financial, specializing in retirement planning for individuals, businesses, and nonprofit organizations, as well as wealth management and preservation, long-term care insurance and life insurance. He joined SAFE Financial Services in 2016.

One example of his thinking ahead was in 2017 when Braley introduced Zoom to the organization during its annual conference. “I get bored with the way things are,” he says. “I’m always looking how we can better serve credit union members and making sure we have the tools to do so.”

Braley serves on the LPL Financial Services Ambassador Council. Members share ideas and advocate for advisors and their clients. 

“Overall, this award is an endorsement that SAFE is committed to and delivering on the strategic priorities that they set out to accomplish in our mission, vision and brand promise,” Simula says. “We are expanding client involvement with SAFE making it easier and more convenient for them every day. And that is in large part because of Larry’s contributions to drive member engagement.”

Financial Advisors are registered with, and securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA / SIPC). Insurance products are offered through LPL or its licensed affiliates. SAFE Credit Union and SAFE Financial Services are not registered as a broker-dealer or investment advisor. Registered representatives of LPL offer products and services using SAFE Financial Services, and may also be employees of SAFE Credit Union. These products and services are being offered through LPL or its affiliates, which are separate entities from, and not affiliates of, SAFE Credit Union or SAFE Financial Services. Securities and insurance products offered through LPL or its affiliates are:

Not Insured by NCUA or Any Other Government Agency
Not Credit Union Guaranteed
Not Credit Union Deposits or Obligations
May Lose Value

About SAFE Financial Services

SAFE Financial Services has been providing wealth management and financial planning strategies for every stage of life for over 35 years. Our holistic approach tailors personalized financial plans designed to help pursue each client’s financial goals and wellbeing. SAFE Financial Services Wealth Advisors hold nationally recognized industry certifications and have the real-world experience to help each client evaluate their financial goals and adapt their investment planning as financial situations evolve. SAFE Financial Services is located at SAFE Credit Union and is 100% based in the Greater Sacramento region.

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