Folsom and Roseville, Calif. – (Sept. 30, 2026) – On the latest episode of the Perfect Cents Podcast – intended to educate and inspire audiences – host Alex Becerra traces the business success of Sacramento region boxing gym owner Jose Morales.
Morales, of Roseville’s Jose Morales Boxing Academy, relays to listeners and viewers how lessons in boxing can help overcome personal and professional battles.
In boxing, Morales says, “you act like you’re not hurt when you’re really in a lot of pain … so we learn to dig deep when all odds are against us.”
“When we shouldn’t be moving. We’re still moving. Where we shouldn’t be, we’re still fighting,” he continues. “And that is the philosophy that I push upon us: Is that no matter what obstacles are being tossed your way or what you have going on in your life, if your will is stronger than those excuses, you will make that happen.”
Born in Guadalajara, Jalisco, Mexico, Morales was brought to the United States as an infant and raised in the Sacramento area by his single mother.
Throughout the podcast host Becerra navigates Morales’ own unique journey to success. They discuss how a disappointing experience as a young athlete serendipitously led him to where he is today, how a meaningful mentor in his life taught him the value of credit and introduced him to secure credit cards, and how he uses the lessons he’s learned to give back to his community.
Listen and watch the episode with Morales here on SAFE’s YouTube channel.
The SAFE ‘Perfect Cents Podcast’ was created in keeping with the credit union’s mission as a not-for-profit financial institution to provide financial education as part of the cooperative principle of sharing profits within communities.
The podcast brings guests from SAFE and the community to share tips, inspiring stories, and information to aid viewers and listeners on their own personal journey toward building financial freedom.
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[email protected].
SAFE Credit Union Perfect Cents Podcast hosts boxer with a mission to help others.
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About SAFE
SAFE Credit Union has made members an integral part of its vision since 1940. Over the years the credit union has kept the focus on what really matters, putting members first, a formula that has seen SAFE grow into a leading financial
institution in Northern California with $4.3 billion in assets and about 244,000 members. SAFE crafts every cutting-edge product and sterling service with members’ needs foremost in mind. In addition to banking services conveniently
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with membership open to businesses and individuals living or working in Sacramento, Placer, Yolo, El Dorado, Sutter, Butte, Nevada, Solano, San Joaquin, Contra Costa, Yuba, Amador, and Alameda counties. Equal Housing Opportunity Lender.
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About the Perfect Cents Podcast
The purpose of the Perfect Cents podcast is to educate and inform on topics surrounding financial wellbeing. The podcast does not constitute financial, tax or legal advice and may not apply to individual situations. Viewers and listeners should consult with their own financial, tax or legal adviser for specific information pertaining to their individual situation. The views and opinions expressed on the Perfect Cents podcast are those of the participants expressing them and do not necessarily reflect those of SAFE Credit Union or any of its officials.