SAFE CU MEMBERS SAVE MILLIONS BY SHOPPING
Sacramento, Calif. September 13, 2011 – Can saving be as carefree as shopping? Absolutely! At least, members of North Highlands, CA-based SAFE Credit Union are enjoying a free and easy way to set aside more savings. Through Perfect Cents Savings®, SAFE members collectively saved more than two million dollars in the first half of 2011.
SAFE's Perfect Cent Savings program is a free service which automatically rounds up the amount of a member's purchase using their SAFE Visa® Debit Card, and transfers the excess into the savings product of their choice. Between the gas station, the coffee shop, and other everyday purchases, the spare change adds up quickly. And, when deposited into an Add-On Certificate, Savings, Money Market, or Holiday Club Account, the dividends help build savings even more. Perfect Cents Savings makes perfect sense to savers: about 20,000 SAFE members take advantage of the free program. SAFE launched Perfect Cents Savings in May 2007, and it has quickly become a popular savings solution for its membership. Participation and savings multiply every year. By mid-August of 2011, Perfect Cents Savings users had saved in excess of two million dollars, compared to a little more than $2.4 million saved in all of 2010 and $1 million in 2009.
"Everyone's looking for new ways to save," said SAFE Vice President Paul Hersek. "We've seen progressively higher savings transfers through the Perfect Cents Savings program every month this year. Our members really embrace this automatic and effortless solution."
SAFE currently offers a suite of user-friendly money-saving innovations to its membership, including free Online Banking featuring FinanceWorks, special savings accounts with a "You-Name-It" feature, and fee-free Individual Retirement Accounts. Perfect Cents Savings continues to deliver on SAFE's mission to help members improve their financial well-being.
Established in 1940, SAFE Credit Union maintains assets in excess of $1.6 billion and serves more than 150,000 members through 21 branches in the greater Sacramento region.