SAFE CU ON-CAMPUS BRANCH OPENS FOR SUPER SCHOOL YEAR
North Highlands, Calif. September 16, 2011 – With the help of students and superheroes, SAFE opened their successful on-campus branch for the new school year. The student-run branch is the culmination of a special collaboration between SAFE and Rio Linda High School to expand students’ financial knowledge and give them real world business experience.
This September, students launched a superhero-themed campaign which they developed with SAFE’s Marketing Department over their summer internships. The “Savingsman” mascot, in a mask and cape, made an appearance at the grand opening festivities. And, the students enthusiastically shared their goal to help their peers “save their savings” by establishing good money-management habits and taking advantage of unique products, such as Perfect Cents Savings®. SAFE’s free Perfect Cents Savings program rounds debit card transactions up to the nearest dollar and automatically transfers the excess from checking to savings. As part of the Savingsman promotion, SAFE will match up to $100 of Perfect Cents Savings transfers for each student – providing even more incentive to save.
"SAFE Credit Union’s mission is to help members improve their financial well-being, and we’re pleased to be able to provide the experience and resources to help these students gain a valuable early start," said Henry Wirz, SAFE’s President and CEO.
Approximately 75 students each semester work in the ROP program which includes the on-campus SAFE branch. Under the supervision of school and SAFE advisors, the students will run and manage day-to-day operations. Branch staffers are responsible for accepting membership applications, deposits, and loan payments, as well as sharing the benefits of making regular savings contributions with fellow students and faculty. The students working in the SAFE branch also deliver financial workshop presentations to peers. SAFE representatives visit the school site and assist in educational financial presentations.
A financial literacy catalyst set in motion on the Rio Linda High School campus in 2005, through a Regional Occupational Program (ROP) entitled Small Business Entrepreneurship/Marketing Public Relations. Its development and growth has made this program a valuable financial experience for the school’s students, staff, and the Rio Linda community. It is an opportunity for students to learn the business of finance and helps assure they have the knowledge to become financially-sound as they venture into the next stage of life.
The Rio Linda High School branch continues to reinforce the importance of fiscal responsibility and financial literacy. Many students have been hired right out of the high school program to begin professional careers with SAFE.
Established in 1940, SAFE Credit Union maintains assets in excess of $1.6 billion and serves more than 150,000 members through 21 branches in the greater Sacramento region.
Henry Wirz, SAFE president and CEO, and Frank Porter, superintendent of Twin Rivers School District