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Sacramento, Calif. Jan. 29, 2013 — Anticipating strong continued growth in membership, assets and range of services, SAFE Credit Union has expanded its top executive leadership by adding the position of President and Chief Operating Officer.

Current Executive Vice President and COO Dave Roughton has been promoted to the new position and starts February 1.

As SAFE President and COO, Roughton will assume more of the day-to-day responsibilities for the 160,000-member credit union, with direct charge over the Retail Services, Accounting and Finance, and Information Technology divisions. This promotion will also provide CEO Henry Wirz additional time to concentrate on SAFE's development strategies, long-term business plan, and to work more closely with SAFE’s Board of Directors.

"These changes will continue to support the high level of member service and close team work between the front line retail teams and our back office support teams," Wirz said. "SAFE's asset size and increased complexity requires additional leadership and changes to our internal structure to meet the needs of our growing organization.

Roughton has more than 19 years of experience with SAFE in addition to seven as SAFE’s external CPA. Joining SAFE in 1999, Roughton started as Chief Financial Officer and then advanced to COO, helping lead the credit union as it grew to be the seventh largest out of 60 financial institutions within the Sacramento region, as ranked by deposits. During that same time span, SAFE expanded its community charter to serve 12 Northern California counties, while opening more than a dozen new branches. More recently, SAFE expanded into business banking and has become a leading local SBA lender.

"It's been incredibly fulfilling to work alongside everyone at SAFE. Every day, we turn our shared dedication to members' financial well-being into real results that improve people's quality of life," Roughton said. "This change allows our management team to apply even more focus on looking ahead and identifying what SAFE's members will need to succeed financially."

Remaining in the top management spot as SAFE's CEO, Wirz continues a lifetime career at the credit union. Rising through the ranks, he was named SAFE's president in 1984 when the credit union maintained just four branches, employed 126 people and was limited to serving civilian employees at the former McClellan Air Force Base.

Established in 1940, SAFE Credit Union maintains assets in excess of $1.9 billion and serves more than 160,000 members through 21 branches in the Greater Sacramento region. SAFE is federally insured by the National Credit Union Administration (NCUA), a U.S. Government Agency.

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