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February 04, 2019 • 
  • Press Release

SAFE Credit Union contracts with un/common

FOLSOM, Calif. (Feb. 1, 2019) – SAFE Credit Union has contracted with Sacramento-area advertising agency un/common to oversee its branding strategy.

“We are excited about tapping into the creativity and connectivity of un/common,” said SAFE Chief Operating Officer Jim Allen. “Un/common has a fundamental, deep understanding of the communities we serve, and a creative edge that helps their clients differentiate themselves in the marketplace.”

Un/common Advertising is a full-service branding, creative and media agency headquartered in Sacramento. Named one of Advertising Age’s Small Agencies of the Year, un/common clients also include the Sacramento Kings, California State Parks, the California Office of Traffic Safety, Tahoe Blue Vodka, Hinode Rice, the California State Fair and Exposition, Arden Fair and the California Department of Transportation, among others.

Un/common will take the lead in creating a new branding campaign for SAFE, as well as oversee its digital and traditional media advertising initiatives.

“SAFE Credit Union represents a new paradigm of what people want and deserve from a financial institution, which is honesty and transparency," says un/common President and Partner Amber Williams. “We are beyond thrilled to be working with an organization of their caliber and integrity.”   

About SAFE

SAFE Credit Union, established in 1940, is a leading financial institution in Northern California with more than $2.8 billion in assets and more than 231,000 members. The credit union provides a full range of financial solutions for consumers and small businesses through 21 service centers across the Greater Sacramento region and a mortgage lending office serving Contra Costa and Alameda counties. SAFE offers its members a variety of banking services, including online, chat, mobile, phone, as well as a full-service, locally based call center. SAFE is a not-for-profit, community-chartered credit union with membership open to businesses and individuals living or working in Sacramento, Placer, Yolo, El Dorado, Sutter, Butte, Nevada, Solano, San Joaquin, Contra Costa, Yuba, Amador, and Alameda counties. SAFE is federally insured by the NCUA. www.safecu.org

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