Events and Webinars

The Mindful Shopper

Date and Time

Tuesday, August 13, 2024

11:00 a.m. - 11:45 a.m.
35-minute webinar followed
by a 10-minute Q&A session

Location

Webinar

Topics Covered

• Understanding the parts of the brain that influence our spending decisions

• How retailers use psychological methods to grab the attention of the consumer

• Tips on how to reprogram our shopping habits

Ever wonder why you choose a certain brand of toothpaste, or how you determine where to shop for groceries? Join SAFE’s Financial Education team as we dive into the psychology of spending to learn how advertising influences consumers and subconsciously shapes how we spend.

About The Speaker

Miriam Dougherty

Financial Wellness Educator, SAFE Credit Union

Miriam Dougherty serves the community with over a decade of experience in the financial sector, four of those years dedicated as a Financial Educator. In addition to being a graduate from Fresno State with her BA in Mass Communication and Journalism, Miriam is also a Certified Credit Union Financial Counselor. Miriam is the proud daughter of a first-generation Texas Native and an immigrant from Michoacán, Mexico. When she is not spending time engrossed in a book or enjoying all things Disney, Miriam loves to spend the majority of her time with her husband and two young children.

Events