North Highlands, Calif. March 1, 2010 — Northern California’s SAFE Credit Union is earning kudos for helping the local American Heart Association’s Go Red for Women campaign achieve outstanding results in awareness and fundraising goals.
Highlighting the need for cardiovascular health among women, the Go Red campaign educates and raises research funding to prevent heart disease, which kills an estimated 450,000 women a year in the U.S. — about one woman every minute.
SAFE President and CEO Henry Wirz is the chair of the Go Red Luncheon in April and SAFE is a cause sponsor of campaign this year. Wirz is first man to chair the luncheon in the Sacramento area. SAFE is the first regional financial institution to put its network of branches behind the fundraising drive. The campaign runs through March 31.
Since the launch of SAFE’s Go Red for Women campaign Feb. 5, SAFE has:
Raised more than $8,000 in donations through the sale of paper hearts through its 21 branches and Call Center;
Promoted the Wear Red Day by having SAFE corporate and branch staff wear red that day and every Friday; and
Made available one of its branches to host a free health screening for women on Feb. 12. Staffed by Sutter Heart & Vascular Institute professionals, the screening provided blood pressure checks and overall fitness checks for all women in the community.
“SAFE’s support has been remarkable in the history of the Sacramento area Go Red campaign. The drive and dedication of their management and entire branch network has already achieved exciting results, and the campaign still has one month left,” said Theresa Scherber-Gerhart, senior director of business development, Western States Affiliate, for the American Heart Association.
The campaign fits with a central philosophy of SAFE Credit Union.
“Improving total wellness involves attention to mental, financial — and physical health. At SAFE, we pride ourselves on partnering with members to strengthen their health-wealth connection, and the Go Red campaign presented the perfect opportunity to highlight the vital importance of good health for everyone in our home community,” Wirz said.
Established in 1940, SAFE Credit Union maintains assets in excess of $1.6 billion and serves more than 150,000 members through 21 branches in the greater Sacramento region.